First-Time Buyer Program

Buying your first vehicle should feel exciting, not overwhelming. Jim Keay Ford is here to guide you from first question to first drive.

Explore Financing Options

Jim Keay Ford in Orléans

Designed for First-Time Buyers

If you've never bought a vehicle before, Ford Credit and Jim Keay Ford want to make that process as easy as possible.

A Ford customer standing beside a white Ford Maverick

Program Eligibility

Now is the time to get into a Ford vehicle of your own. The First-Time Buyer Program is here to guide you along the way.

Up to $1,000Qualified customers may be eligible for a cash incentive from Ford of Canada.

Visit Jim Keay Ford for current eligibility requirements, participating vehicles and additional details.

If this particular program isn't the right fit, our team can help you review other Ford special programs.

View the official Ford Credit program →

Helpful Advice for First-Time Buyers

Here's what to know before purchasing your Ford.

A little planning can help you choose the right vehicle and a payment that fits comfortably into your life.

01

List what you want and need.

  • Passenger and cargo capacity
  • Must-have safety features
  • Fuel and kilometre needs
  • Affordable insurance costs
  • Features and technology
02

Find a price range within your budget.

With a vehicle in mind, review your household budget to see what you can comfortably afford. This will help you set a realistic range.

03

Prequalify, then apply for credit.

See an estimate of what you may be able to afford with no impact to your credit score. Then choose your Ford and apply for financing.

Your local team is ready to help.

Jim Keay Ford has served Ottawa and Orléans since 1982. Visit us at 1438 Youville Drive or speak with our finance team about your first Ford. Call 613-841-1010

Other Special Programs

Ford customer beside a Ford vehicle

Graduate Program

The Graduate Program helps eligible recent graduates and post-graduate students find a Ford for their next chapter.

Learn More →
Ford Maverick in a Canadian outdoor setting

Newcomer Program

The Newcomer Program helps eligible people who are new to Canada purchase their first vehicle here.

Learn More →

Program availability, incentive amounts, eligibility, participating vehicles and credit approval are subject to Ford Credit and Ford of Canada terms and may change or end without notice. Contact Jim Keay Ford for current details. Images are for illustration purposes.

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